https://www.pipelineresearch.com/privacy daily 0.75 2024-07-25 https://www.pipelineresearch.com/home daily 1.0 2025-09-03 https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/2adab6db-691f-4428-9442-6f80438b6ad4/customermap.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/d538058d-211b-48e5-baa7-2736ee386192/concept.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/ca354327-dbcc-4c8c-8d64-74f8eff8d2db/customer.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/d968318c-af43-496b-ad3a-63ec9fa4113f/uxdesign.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/54fe946f-734c-401f-95e3-fc9aa12d10b7/HH%2369508081_Mindy_Predovic.jpg Home - About Mindy Mindy Predovic is a Qualitative Research Strategist based in Chicago, IL. Mindy puts her strategic thinking and creative skills to work for clients in a variety of industries. Her professionalism and knowledge give her credibility with B2B audiences, while her calm and comfortable nature puts consumers at ease. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/ffc3b22a-e32d-4426-9729-d202334f084f/Asset+3.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/1c07ac15-b9e3-4fbb-afaf-f98b9bc3c96c/Asset+4.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/eb368338-9c1f-4f22-aac9-0cb2117d7652/Asset+1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/1efdd50d-549a-4577-8859-43d643a83fd7/pipeline-logos.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pipelineresearch.com/about daily 0.75 2024-01-16 https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/1efdd50d-549a-4577-8859-43d643a83fd7/pipeline-logos.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/fdfa119b-96b1-40f8-bc05-94160f76e5f2/HH%2369508081_Mindy_Predovic.jpg About - About Mindy Mindy Predovic is a Qualitative Research Strategist based in Chicago, IL. Mindy uses her strategic thinking and creative skills to propel brands forward in a variety of industries. Her professionalism and knowledge give her credibility with B2B audiences, while her calm and comfortable nature puts consumers at ease. She draws from her many years of experience with a variety of qualitative methods (focus groups/interviews, online communities, UX, mobile, ethnographic, ideation, co-creation) to create customized research solutions for each project objective. She has been and continues to be a pioneer in the latest qualitative research methods such as when and how to leverage AI. She was also instrumental in establishing industry best practices for mobile ethnography, now a popular tool. Prior to starting her own business, Mindy worked at marketing research and consulting firms such as the Boston Consulting Group, Kantar, and Doyle Research Associates (now SAGO). Mindy is a regular Guest Lecturer at Kellogg Business School at Northwestern University and recently served as Chair of the Chicago Chapter of the Qualitative Research Consultants Association (QRCA) where she was awarded the highest honor (Advance Elevate). She has presented at marketing conferences given by The Institute for International Research and Teen Power and has written for written for/been quoted by Quirks, QRCA Views, and Marketing News. In addition to her formal education, she trained to be a moderator at the RIVA Moderator Training Institute in Bethesda, MD. https://www.pipelineresearch.com/services daily 0.75 2022-07-15 https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/c6975654-ec31-4316-ab16-19056f0eb734/barthelemy-de-mazenod-ISPiuu_g6s8-unsplash.jpg Services - Mobile Ethnography Mobile ethnography is the best way to capture and understand customer experiences over time. Mobile ethnography accesses and records attitudes and behaviors that are truly in the moment, illuminating unmet needs, frustrations, and compensating behaviors. This methodology makes it incredibly easy for target audiences to post pictures and video. Mindy has experience across all major platforms and is frequently recommended by both Indeemo and OTS (Over The Shoulder). https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/bac220b7-c465-424c-be67-27e73409eb81/glenn-carstens-peters-npxXWgQ33ZQ-unsplash.jpg Services - Online communities & Bulletin Boards Online bulletin boards are an easy way for target audiences to participate in group-format online qual. They are typically conducted for about three days. OBB’s include tools to mitigate group bias such as masking, making them a great option for concept testing and optimization. Online communities are an excellent vehicle for forming advisory panels to tap over time. Mindy was among the first qualitative researchers in the US to pioneer online bulletin boards. She has experience across all major platforms such as Hatchtank, 20|20’s QualBoard, and Recollective (pictured here). https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/588313a9-f242-4e52-92bb-c58931a02f41/le-creuset-1dWl-NRcgmI-unsplash.jpg Services - Ethnographic Research The most authentic way to uncover consumer truths is to observe them as they occur. Pain points and functional and emotional product benefits become clear. Ethnographic studies tell (and make for) the best stories! In retail, at homes, in offices, outdoors – ethnographic research can take place anywhere and everywhere. Mindy has conducted many ethnographic studies at retail, in homes, and even at customers/prospective customers’ offices. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/352c2274-368d-4020-bb92-b1dc6da52ad8/amelie-mourichon-sv8oOQaUb-o-unsplash.jpg Services - User Experience (UX) UX research is invaluable to better understand how consumers and prospective customers utilize manufacturers’ websites and/or apps. Mindy was a UX researcher long before the methodology became commonly referred to as such. Her UX experience includes apps, websites, and product prototypes. Mindy has experience researching prototypes using platforms like Lookback and design software such as Origami and Principle. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/587da9d7-9399-4185-af36-d7560ecb153f/jonathan-francisca-7httEEXyxrc-unsplash.jpg Services - Virtual Group Discussions Virtual group discussions can be conducted independently or as helpful follow-up/ideation sessions following mobile ethnography and bulletin boards. 5 participants is the “magic number” for virtual groups. Tools such as Miro or Mural can be incorporated for ideation exercises. Mindy has been conducting virtual groups for years, well before Covid - 19 forced the issue! https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/8c181258-75df-4d9a-9d41-a4722c9ed66d/christina-wocintechchat-com-UTw3j_aoIKM-unsplash.jpg Services - Webcam IDIs This methodology is commonly employed when researching B2B audiences due to ease of access and participant time constraints. It can also be a great follow-up method to gather more detail after asynchronous group qual (e.g. bulletin board discussions). Standard phone IDIs are still commonly used, especially for customers pressed for time. Mindy has experience with across all major technology platforms. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/fdf12f71-3bf9-499c-b6e2-b8d89ce2d771/evangeline-shaw-xRlI-L-kvrw-unsplash.jpg Services - In-Person Groups and IDIs In-person research is back with safety protocols in place. Participants are eager to be back, too, demonstrated by excellent show rates! In-person research at market research facilities is efficient and often necessary to test physical products and experiences. Mindy is a preferred moderator for facilities and recruiters like Schlesinger Group, Fieldwork, and Recruit & Field. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/2bd7b295-6627-4692-8249-ec08abb4c857/pexels-tiger-lily-7109242.jpg Services - Quali-Quant Mixed Method Combining quant and qual into one study offers efficiencies in both time and cost. This is achieved online by utilizing online communities that task participants to complete both survey questions and qualitative group discussions. In-person, this is achieved by inviting larger groups to a research facility to complete a survey and then choosing a subset to stay for a group discussion. Mindy utilizes large research facilities like Smith Research in the Chicago, IL area and The Garage in Orange County, CA for in-person quali/quant. Her preferred providers for online quali/quant are Schlesinger Group and Recollective. https://images.squarespace-cdn.com/content/v1/62b20af70748d162770a9bb4/54b2487f-d207-4950-a196-0daf8a3de990/wan-san-yip-ID1yWa1Wpx0-unsplash.jpg Services - Qual at Industry Conferences Conducting qualitative research at industry conferences and events allows us to reach captive customer audiences that may be difficult to access otherwise. Rooms at the event space or nearby hotels can be booked to host sessions. Inviting current and prospective customers to enjoy a meal/drinks and share opinions also builds goodwill. Mindy has conducted several successful studies at industry events, ranging from formal interviews and group discussions to informal drop-ins. https://www.pipelineresearch.com/contact daily 0.75 2022-07-05